Reality TV

Public places will be full of familiar faces. This will become commonplace. The audience is now the star.

Kervin FerreiraJune 14, 2024Comment

Take a pic, it'll last longer

The desire to possess a moment no longer thrills me. Even taking selfies feels wrong.

Kervin FerreiraJune 13, 2024Comment

A Rulebreaker isn't a Troublemaker

I encourage you to break more rules. Do the thing that you’re not doing because you’re worried what others might say.

Kervin FerreiraJune 12, 2024Comment

I Don’t Know What to Talk About

What you say is as much a part of your brand as how you look. Most people don't know what to say. Understand the power of a strong core message for your brand.

Kervin FerreiraJanuary 31, 2023Comment

How Will the Designer Know My Vision?

Stylescapes help us set the direction, from the very beginning, to make sure we're all on the same page.

Kervin FerreiraSeptember 26, 2020Comment

Competition Creates Choices

How do you stand out? How do you connect emotionally with customers? How do you become irreplaceable?

Kervin FerreiraMarch 25, 2020Comment

What Are Brand Components?

We all intuitively know what a brand is. As life-long consumers, we know what we like and we know what to avoid. Everything in our circumference, everything we’re wearing, even the things we ingest, are branded.

Kervin FerreiraDecember 19, 2019Comment

Responsive Logos

With shrinking screen sizes and new channels for advertising, something about branding had to change: logos are no longer “one size fits all.”

Kervin FerreiraJuly 19, 2019Comment

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