When your idea has a clear identity, everything else becomes easier: explaining it, promoting it, growing it,... A brand is vital.

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You don’t need to post more, you need to make sense. Pushing and promoting without a clear message? None of it is sticking.

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Fear is an illusion you can be overcome by focusing on small victories and self-love.

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A logo alone won’t make your business special. To really get noticed, you need a story people remember. Let your logo be the last piece of your story.

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Your name sets the tone. It's the first chance you get to tell a story and deliver your message. Here's how to come up with a better name.

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Following a logical sequence gets you better results. Jumping into action without a plan is nuts.

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By answering these questions and creating a solid plan, you can at least be sure that you're getting close to the mark.

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Public places will be full of familiar faces. This will become commonplace. The audience is now the star.

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