Responsive Logos

With shrinking screen sizes and new channels for advertising, something about branding had to change: logos are no longer “one size fits all.”

Kervin FerreiraJuly 19, 2019Comment

Different Kinds of Logos

Depending on the brand, a logo can fall into one of 6 categories. Here are the different types of logos you need to know about, and when it’s best to use them.

Kervin FerreiraJuly 4, 2019Comment

Logos Don't Have to be Literal

Logos are an important part of a brand, but they aren’t everything. This is something many entrepreneurs struggle with. They realize a logo is a big deal, so they want their entire company to be represented by it. That’s a heavy load for one little logo to carry.

Kervin FerreiraJune 21, 2019Comment

How to Name Your Company

The right name is timeless, tireless, easy to remember. The wrong name can hinder marketing efforts or subject a company to unnecessary legal risks.

Kervin FerreiraApril 16, 2019Comment

The Importance of a Brand

International companies have big budgets, hundreds of employees, and years of experience. However, branding is about emotion, and the psychology of branding works regardless of the size of your company.

Kervin FerreiraFebruary 19, 2019Comment