Lately, everything online feels manufactured. Authenticity’s become an endangered species. I can’t tell what’s real.
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Everybody wants proof. “If I spend money on it, how do I know it’s working?” Here’s what you need to know.
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Brand, Copy, Psychology, Marketing.
They’re not separate skills. They’re parts of a system.
Together, they make your business more effective.
When your idea has a clear identity, everything else becomes easier: explaining it, promoting it, growing it,... A brand is vital.
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You don’t need to post more, you need to make sense. Pushing and promoting without a clear message? None of it is sticking.
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Fear is an illusion you can overcome by focusing on small victories and self-love.
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A logo alone won’t make your business special. To really get noticed, you need a story people remember. Let your logo be the last piece of your story.
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Your name sets the tone. It's the first chance you get to tell a story and deliver your message. Here's how to come up with a better name.
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