The right name is timeless, tireless, easy to remember. The wrong name can hinder marketing efforts or subject a company to unnecessary legal risks.
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International companies have big budgets, hundreds of employees, and years of experience. However, branding is about emotion, and the psychology of branding works regardless of the size of your company.
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On the one hand, you want to be different. On the other hand, you’re aware that we’re all using the same ingredients to make a dish.
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You decide where and how to spend your money. It is your right as a sovereign breadwinner.
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Someone out there could change your life. You just haven’t met yet. Get out there and make a new friend.
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I try to get as far away from my first idea as I possibly can. Depending on the problem I’m trying to solve, I usually start seeing magic happen around idea #78.
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There's something very Hip Hop about photo manipulations that I love. The same way a DJ/producer samples great art before him, I searched the internet for all the ingredients I need to make my designs.
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I'm completely impressed with an original idea. More than that, I'm envious of what it takes to make such an idea come to life.
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