We all intuitively know what a brand is. As life-long consumers, we know what we like and we know what to avoid. Everything in our circumference, everything we’re wearing, even the things we ingest, are branded.
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With shrinking screen sizes and new channels for advertising, something about branding had to change: logos are no longer “one size fits all.”
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Depending on the brand, a logo can fall into one of 6 categories. Here are the different types of logos you need to know about, and when it’s best to use them.
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Logos are an important part of a brand, but they aren’t everything. This is something many entrepreneurs struggle with. They realize a logo is a big deal, so they want their entire company to be represented by it. That’s a heavy load for one little logo to carry.
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International companies have big budgets, hundreds of employees, and years of experience. However, branding is about emotion, and the psychology of branding works regardless of the size of your company.
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On the one hand, you want to be different. On the other hand, you’re aware that we’re all using the same ingredients to make a dish.
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You decide where and how to spend your money. It is your right as a sovereign breadwinner.
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Someone out there could change your life. You just haven’t met yet. Get out there and make a new friend.
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