I've been wanting to redesign my logo for a while. It was the first thing on my to-do and quickly moved further and further down the list. After redesigning my website, and taking to social media, it became clear to me that my current logo could no longer work. It's a daunting task that I continued to put on the backburner. It couldn't wait any longer.
I constantly kept my eyes peeled for inspiration. Ideas were churning in my head. Life steamrolled forward, and I continued to let the concept of a logo marinate in my head. In all honesty, I was procrastinating. I knew, eventually, I'd need to start working on it. Instead, I filled my free time doing everything else. Anything else. I was scared.
The first thing I wanted for my logo was for it to be responsive across social media. I wanted a distinctive icon that would work well as an avi on Twitter and a profile pic on Facebook. However, I couldn't decide if the final logo would be just the letter C, or if I'd design the entire name, and use the C as a standalone when needed.
After sketching out countless C's, I started to hone in on a concept. I couldn't just have a cool looking C for the sake of it. It had to relate to my business somehow. It had to mean something. But what does "creative" mean? I became obsessed with the thought bubble. The idea is that thoughts are the genesis of creativity. I finally felt like I was getting somewhere.
I could see the logo in my mind. I just couldn't get it to work on paper. I was going for simplicity, but if I went too simple, it'd look like nothing. Also, I learned that there's really no way to make a thought bubble not look cartoony. I couldn't get the logo to work as a wordmark AND a standalone C. It was frustrating and heartbreaking.
Someone smarter, more talented and more awesome than me once said that if you have a unique business name, the name should be the logo. I dream of a time when you'll never even notice that the final E is missing. For that to work, you'd have to constantly see the logo over and over, until you accept it as the norm. I decided my mark would be a logotype, in the same vein as Google, eBay, and Skype.
I've been sitting with this logo for a long time. I've been tweaking and refining, pushing and snipping pixels. I've been obsessing over it. Rightfully so. It's going to be my identifier. Unfortunately, I'm not happy with it. It's still not what I'm looking for.
This goes to show, you could put a lot of energy into something, you could work hard and place all of your time and effort into it, and it's still not going to be the winner. That's ok. While I would have loved to have found my logo, I learned a lot of what not to do and what works. All of this was necessary.
I'm going back to the drawing board. Wish me luck!