I Don’t Know What to Talk About

In today's digital age, websites, social media, emails and ads play a crucial role in the growth of your business. What you communicate to your audience is just as important as your logo. Yet, many companies fall short in delivering a clear and impactful message.

Problem

The biggest mistake companies make is not saying anything at all. Or worse, delivering the same dull message across all their communication outlets. This leads to boredom and disengagement from their audience.

Core Message

The solution is to establish a strong core message.

This central theme defines your brand and runs through all the communication you deliver to your audience. It's the most important thing you want people to understand about your brand, and can be communicated through various channels.

By the way, here are some channels you might communicate with your audience:

▫️Website
▫️Email marketing
▫️Social Media
▫️Ads
▫️Packaging
▫️Blog
▫️Videos

Depending on who your audience is and where they hang out, your outlets may vary.

Solution

Instead of generic messages, focus on sharing:

▫️How you impact people's lives
▫️Who your brand is
▫️What it believes
▫️Unique qualities
▫️The value of these differences

Showcase the benefits of your product or service, share your thoughts and ideas, and express your opinions.

Having a clear core message streamlines your branding efforts and makes it easier for your audience to understand what's in it for them.

In conclusion, a strong core message is vital to the success of your business. It connects your audience to your brand, and demonstrates the value you offer. Take the time to craft and deliver a clear and impactful message that will resonate with your audience.