Zodiac Logo Project
In the summer of 2017, I finally joined Instagram. Please don’t ask what took me so long [I hate following the crowd] because I’ll never tell you. It was there that I saw designers making incredible abstract marks with letters and numbers. That Fall, in an attempt to keep myself sharp, and exercise my creative muscle, I started a personal project where I’d be designing logos for the zodiac. This is just for fun, where I get to play around while I’m not doing client work. I’ll be adding astrological signs as I complete them.
The first in the lineup, and my personal favorite [March 25th, if you wanna get me anything], is Aries. Some quick facts: it’s a fire sign, with Mars as its ruling planet, and symbolized by the ram.
Right off the bat, I wanted a simplified idea of a ram. I wanted to go as abstract as possible, without losing the overall silhouette. Limiting the shapes I used to just circles, triangles and squares was a great way to distill a complex form to it’s most basic frame. In the following amateur short video, you can watch the making of the logo, as well as a few other sketches that led me to the final concept.
The second astrological sign in the zodiac. Taurus is an Earth element and is a Venus-ruled sign. It is symbolized by the bull. Some well known Taurus includes The Rock, Shakespeare and Adele.
This one was a little bit harder for me. Simplicity is ultimately the goal when designing logos, as our brains remember things that have less information, and you want your logo to be memorable. However, you can’t get any simpler than the ubiquitous image you see of Taurus everywhere. I had to sketch out a lot of ideas. I was determined to put my own twist on this.
The third sign in the zodiac, Gemini is represented by the twins Castor and Pollux, known as the Dioscuri. In Greek mythology, it is called Polydeuces [you learn some cool stuff researching for logo design]. It is an air sign, with Mercury as its ruling planet.
While working on Aries and Taurus, I was already thinking about Gemini. What I was thinking was that I definitely didn’t want to go the “twins” route. I thought I would paint myself into a corner if I went in that direction. Instead, I opted for an ambigram. If you’re familiar with Dan Brown’s “The Da Vinci Code” or “Angels & Demons,” you know that ambigrams can be read upside down and right side up. Ain’t I clever? Tee hee hee.