Monsieur Apparel is the New York-based clothing design brand of entrepreneur and former model Johnny Peguero Jr.
The client wanted a "skull wearing a beanie" as a logo. Front-facing skulls abound, I thought a profile view would help him stand out. I had a hard time giving the skull the hipster vibe the client wanted. The difficulty was in the hat and the beard. If I wasn't careful, the mark could end up looking like Santa Claus or a Rastafarian. Adding details to the hat, as well as refining the goatee, gave me the results I was looking for.
Click the sketches below to enlarge.