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Monsieur Apparel is the New York-based clothing design brand of entrepreneur and former model Johnny Peguero.

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The client got straight to the point. He wanted a "skull wearing a beanie" as a logo. Front-facing skulls abound, I opted for a profile view. As we drew closer to the end, the client was afraid the logo looked too much like a Rastafarian. Adding details to the hat, as well as refining the goatee, made the logo more distinct. Many thanks to Von Glitschka for his critique and direction during the creation of this logo.

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Changes to "Adobe Devanagari" typefont created a wordmark customized to the brand

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