Creativ | Logo Design
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Monsieur Apparel

The logo design process for Monsieur Apparel, the New York-based clothing design brand of entrepreneur and former model Johnny Peguero.

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Monsieur Apparel is the New York-based clothing design brand of entrepreneur and former model Johnny Peguero Jr.

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The client wanted a "skull wearing a beanie" as a logo. Front-facing skulls abound, I thought a profile view would help him stand out. I had a hard time giving the skull the hipster vibe the client wanted. The difficulty was in the hat and the beard. If I wasn't careful, the mark could end up looking like Santa Claus or a Rastafarian. Adding details to the hat, as well as refining the goatee, gave me the results I was looking for.

Click the sketches below to enlarge.

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Changes to "Adobe Devanagari" typefont created a wordmark customized to the brand

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