Monsieur Apparel is the New York-based clothing design brand of entrepreneur and former model Johnny Peguero Jr.


The client wanted a "skull wearing a beanie" as a logo. Front-facing skulls abound, I thought a profile view would help him stand out. Giving the skull the hipster vibe was harder than I imagined.

Click the sketches below to enlarge.

The difficulty I faced was keeping the mark from looking like a Rasta or Santa Claus. Adding details to the hat, as well as refining the goatee, gave me the results I was looking for.


Changes to "Adobe Devanagari" typefont created a wordmark customized to the brand


Watch the entire design process for the creation of this logo, from start to finish.