Mini Moi Toys specializes in small caricatures made to look like you or any character of your choice. Brooklyn artist Julissa converts blank Munny toys into collectibles by using epoxy clay to create original designs.
The company appeals to those who can appreciate handmade, custom art. My role was to create a logo that would communicate the unique, one-of-a-kind nature of each piece.
The capital and lowercase M represent a “mini version” of yourself. The two letters have been transformed into a singular M, the way the artist molds each blank dolls into something different.