Inspired Wellness is a holistic health brand based in San Diego. Services include: health coaching, restorative yoga, gentle fitness classes, meditation instruction, essential oil treatments, and personal development/business coaching. Founder, Amanda Woodrum, teaches classes in Southern California, and online.
The design brief called for a mark that was a "bold, yet detailed" image of a "sun or lotus flower." The client deals with organic, non-synthetic products, and provides a combination of yoga, meditation, and massage therapy. The logo was to represent this.
Click the sketches below to enlarge.
I had the unique task of creating a symbol that, upon first glance, appears abstract, while subtly hinting at visual markers designated by the client. Those markers included the company's initials, a representation of yoga, and a connection to the lotus flower. Custom typeface was also created for this project.