Creativ | Brand Identity Design

Inspired Wellness

The logo design process for Inspired Wellness, a holistic health brand based in San Diego, with services that include: health coaching, restorative yoga, meditation instruction, essential oil treatments, and personal development.


Inspired Wellness is a holistic health brand based in San Diego, California.


The design brief called for a mark that was a "bold, yet detailed" image of a sun or lotus flower. The client deals with organic, non-synthetic products, and provides a combination of yoga, meditation, and massage therapy. The logo was to represent this.

Click the sketches below to enlarge.

I had the unique task of creating a symbol that, upon first glance, appears abstract, while subtly hinting at visual markers designated by the client. Those markers included the company's initials, a representation of yoga, and a connection to the lotus flower.

Concept behind the mark

Changes to "Comfortaa" typefont created a wordmark customized to the brand

Hidden meanings contained in the mark