How much does a logo cost?
This is one of the most important questions you can ask. Its the one that gets asked a lot. It also has many answers.
If I could compare it to a real-world situation, its like walking into a jewelry store and asking the jeweler, "How much for an engagement ring?"
There are many factors that go into summing up the price of the ring. A logo is exactly the same. Your company is different from every other, so it makes sense to tailor a quote to your individual needs. By filling out my logo design brief, I am better able to provide you with a more accurate answer.
What's your design process?
There are a number of steps that I take when designing your logo. But, the first step is actually taken by you when you fill out the design brief. This ensures that no time is wasted, and that I provide you with design drafts that are closer to, or better than, what you envisioned in your mind, as opposed to giving you something that has nothing to do with your company and depicts your business as something it's not.
Upon receiving your answers, phase two begins. I take all the information you provide and begin researching. I take into consideration your competition, trends in the market, what sets you apart, how you can be portrayed, your history and your future. Providing that you supplied me with as much information as possible in the design brief, I can undertake this task with much ease. Thereby ensuring that the steps that follow go just as smoothly and the logo that's produced is personal to your company.
Now that I'm familiar with your company, what image you want to portray, what message you want to invoke, and how your competition is going about doing the same, I have enough ammo to tackle the drawing board. This is when I tap into the farthest reaches of my brain and pull out all sorts of crazy ideas. The pencil and paper are great because it allows me to quickly sketch out thoughts that come to mind without worrying if it looks good or not. This is the most time consuming part of the process. I'll make up to 30 sketches and probably not be anywhere near having a draft that I'm proud to show off. I've learned that the first idea is usually the one you throw away. Your subconscious mind is constantly absorbing information, and the last thing you want is a design that looks curiously like another.
Once I've made a couple of sketches worthy of becoming a business identity, I scan them and then move to the computer where I will transform them into drafts that I can email you. In the past, I used to show a client up to 10 different drafts for their logo. I now concentrate all my efforts into 3 really great distinct drafts. After all, there is only one solution, not 10. Also, too many options confuses the client. Instead of picking one draft to further elaborate on, they'd pick an element from each draft and ask to combine them all, making some sort of Frankenstein logo. Trust me, that's not good either.
Designing the drafts is a little tricky in its own right. I have to create work that's 80% finished so that you can make a choice, but not completely done, because if you don't like it, I've just wasted a lot of time; yours and mine.
After you've received the drafts, the ball is now in your court. Its up to you to look them over and let the designs wash over you. This is when I get your feedback. You select a draft that you feel has the most potential, and you let me know what can be done to make it really shine. This is probably the second most important part of the design process. Common requests are, "Can we see this in a different color?" "Can you make the circle smaller?" "How would it look with a different font?" "Can we put the words to the left of the icon?"
With your requests in hand, I go back to the computer and make some revisions. After making the changes [which sometimes I am totally against – but, hey, the client is always right] I present the newly revised logo. This stage, again, like the sketching stage, is often difficult to quantify since it is a back and forth process and the progress depends on both parties.
Once a draft has been chosen, I request the rest of the payment, before sending the final files via email. I will supply you with a selection of file types, all industry standard, for use in both print work, and online. If you have any specific file sizes needed [for example, 350 pixels in width for your website] I can do that as well. I can also provide a reversed option, for use on black/dark backgrounds.
what's your turn around time?
Hopefully you read about my design process. That should let you know that its not something that's done with a snap of the fingers. That's not to say that I'm going to take forever, either. Anything is possible when creativity is involved.
I generally take about 2 weeks to come up with the initial drafts, another week for revising and modifications, and one more week to finalize. That's the safe window I give my clients.
Some logos are ready in a week's time, others take an entire month. I'm usually working on 5-10 projects at once, dedicating a few hours a day to each. Rushing never leads to great creative outcomes. The last thing I want is to give you something quickly for the sake of being done. I understand, sometimes you get anxious, or there's a deadline, etc. However, its better to be thorough at this very crucial step, then to spend money and time further down the line on redesigns and re-branding. Trust me, I learned this first hand when designing my very own logo.
We're all looking for a good deal these days.
Still, logo design is a business. I'm not trying to attract clients by offering the lowest prices. I want to attract them by creating the best work. Good things don't come easy. There's a lot that goes into the creation of a logo. I prefer to volunteer my time to a non-profit organization then to sell my work cheap.
You may be satisfied with your nephew's friend's price, but will you be satisfied with his results as well? Just as you choose your designer, I also choose my clients, and only work with those who value the service I provide.