what is a logo?

A logo is an identifier. If a company were a person, the logo is its face.

A logo doesn't describe your business. What it represents is more important than what it looks like. It gets its meaning from the quality of the thing it symbolizes. Ultimately, a logo doesn't mean anything until the brand gives it meaning.


what is a brand?

Think of your best friend. Can you picture them in your mind? Hear their voice in your head? Remember that inside joke? That feeling you currently feel is the result of your best friend's "brand." If a logo is a company's face, the brand is its reputation.

A brand is a person's gut feeling about your product or service.


How much do you charge?

A logo is like an engagement ring. It has one name, but the possibilities for customization are endless. You could walk into a jewelry store and ask, “How much does an engagement ring cost?” and get a hesitant look from the owner. “Well, let’s look at your options first…”

Logo design is very much the same. When you tell me what you are looking for, I will give you an estimate tailored to your individual needs.


how long does it take?

The length of time for a project to be completed is dependent on many factors, which we will discuss together at the beginning of the process. With that being said, the turnaround time for a logo is anywhere from 3 weeks to 3 months, give or take. This includes the time that it takes to get input from your selected stakeholders and my subsequent revisions. You will begin seeing drafts around the 2-week point.


What Is Your Design Process?

You are always the first step in my design process.
When I initially read your design brief, I immediately get flashes of ideas. Your answers spark my creativity and the first drafts already begin to appear. If you want me to geek out on the whole design process, we can do that sometime over the phone or in person. But for the concise answer: I think, I sketch, I scan, I think some more, I edit, and edit, and edit some more until you are left with work that consistently exceeds your expectations. You will get drafts along the way to ensure we are working toward the same vision.
I can help you turn a business into a brand.


any other questions?

Please don’t hesitate to contact me any time. I am often up in the wee hours of the night, as inspiration likes to strike at any time. You can also call me here from 9AM to 5PM PST or leave me a voicemail or text message outside those hours.