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Epic is the New York photography studio of Elvis Gonzalez.

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credited Ben Shafer

My role was to create a bold, simple mark. The client wanted a logo that could double as a watermark. It was important for the watermark not to take attention away from the photos themselves. Placing a camera in the negative space of the E gave the logo an understated iconic look.

Initial design explorations [click to enlarge]

Hidden meanings contained in the mark